Report Title: Series of Lectures on Marketing and New Product Development in Big Data Era Speaker: Professor Wei Yinghong

Introduction: 

Wei Yinghong is a professor of marketing at Texas International University. The doctor graduated from the University of North Carolina. At present, Professor Wei is the chairman of the entrepreneurship branch of the American marketing society, the chairman of the Gerald E. Hills Best Thesis Award Evaluation Committee,  the chairman of the Kauffman Foundation Best Doctoral Thesis Award Evaluation Committee, and the member of the editorial board of the famous international journal —— Journal of product innovation management.

Reporting time: 

1, July 29, 2019, 9:00-12:00 

2, July 29, 2019, 14:00-17:30  

3, July 30, 2019, 9:00-12:00 

4, July 30, 2019, 14:00-17:30 

Place: 304 Tudonghuan Building